New Delhi, India India market entry · Beauty & wellness 25 years
GSB India — Gurpreet Singh Bhandari
Market entry & distribution governance
Expertise & Services

Twenty-five years inside the Indian beauty market.

A strategic bridge to the Indian beauty market — on the ground, in real time.

With over 25 years of experience in the industry, Gurpreet Singh Bhandari is a seasoned leader specialising in business development, strategic alliances and profit optimisation. Having navigated the complexities of both start-ups and established global firms, he provides the on-the-ground, real-time market insight and operational support necessary to scale successfully in India.

Gurpreet Singh Bhandari, founder of GSB India
Gurpreet Singh Bhandari · Founder · New Delhi
Category experience

Brands worked with across a 25-year career.

Four categories, built through both start-ups and established global firms.

Colour cosmetics
Revlon USA, Deborah Milano and Inglot
Fragrances
Issey Miyake, Nina Ricci, Carolina Herrera, YSL, Gucci and Burberry
Skincare
Bath & Body Works and Iraya (ayurveda and botanical)
Premium lifestyle
Tommy Hilfiger, Van Heusen and Louis Philippe
How we help

We don't just make introductions.

We build sustainable, high-performance partnerships. The methodology is designed to move your brand from initial assessment to active market presence with precision and transparency.

Step 01

Brand analysis & strategy

Every successful entry begins with a conversation to understand your vision, positioning and global footprint. We review your product portfolio and the competitive landscape in detail to identify growth opportunities aligned with your long-term ambitions.

OutputEntry thesis & opportunity map
Step 02

Expert distributor selection

Distributor selection at GSB India is strategic, never opportunistic. Partners are evaluated on financial capacity, operational strength and cultural alignment with your brand. We then facilitate private meetings and joint discussions to ensure alignment before any contract is signed.

OutputScored shortlist & signed terms
Step 03

Implementation & monitoring

Unlike traditional brokers, we remain actively involved long after the contract is signed directly between you and the distributor. We implement the operations, provide structured reporting, and organise monthly three-party follow-up meetings.

OutputMonthly performance record
Throughout

Governance

Total performance optimisation and long-term success depend on the review cadence holding. Brand, distributor and GSB read the same numbers on the same day, every month, in writing.

OutputActions issued and owned
Categories

Where your brand will sit.

Skincare products — a category GSB India places in the Indian market
Skincare
Fragrance products — a category GSB India places in the Indian market
Fragrance
Colour cosmetics products — a category GSB India places in the Indian market
Colour cosmetics
Wellness products — a category GSB India places in the Indian market
Wellness
Naturals products — a category GSB India places in the Indian market
Naturals
Ayurveda products — a category GSB India places in the Indian market
Ayurveda
Enquiries

If India is on next year's plan, it starts this quarter.

Tell us the brand, the category and the timeline. You will get a straight answer — including when the answer is not yet.

Or write directly: gurpreet@gsbindia.com

Goes directly to Gurpreet. No mailing list, no sequence.